This has been a fun week. I learned how to optimize my site for search engines and a little more about google analytics. In the first half of the week, I ran an analysis on Woorank that ranked my site and gave me suggestions on how to improve it. I learned that adding...
This week, I learned about social media SEO and networking. I applied what I learned by creating a social media plan for my business and by brainstorming content I could share on social platforms that are relevant to my customers. This whole course has been...
This week has been one of the most confusing of the semester. We started the week out learning about return on investment and how to install conversion tracking on our websites and finished up the week by discussing how to optimize our ads. The most important thing I...
This weeks learning was interesting, I learned about google analytics and how Google’s quality score is calculated. I started out the week learning about Google’s quality score, the video explained that I need to make sure that the whole experience users...
This week, I learned how to refine my ads, so they are informative and interesting and how to split test ads so that I can learn which ones convert the best. Good ads utilize an active voice. Active voice is more dynamic and to the point. A good trick to use to make...
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