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This Season, Give Experiences Rather Than Gifts

When you think of the holidays what memories warm your heart? When I was in college, I signed up for a kayaking class and quickly fell in love with the sport. I loved the feeling of gliding on top of the water with cattails towering above me. I loved to hear the...

Three things that can change a snapshot into art.

Have you ever looked at an attractive photograph and wondered how the photographer made such an impactful image? Beautiful photography can seem effortless but it isn’t, photographers follow set composition guidelines to improve their images. Understanding these...

3 Reasons why you need family traditions

I’ve spent the past few years studying the impact that routines, traditions, and rituals have on families and I can tell you, that from a scientific perspective, these small things matter a great deal.  Little things like family dinners, game nights, fun vacations,...

Award Winning Typography

The image used in this post is the main image on the Clio homepage. I can be found at https://clios.com. I chose this image because the typography is excellent. The different typefaces and fonts contrast and don’t conflict with each other. Serif Typeface The designers...

Design Analysis of an Unpretentious Volkswagen Print Ad

The advertisement above was designed by DDB Tribal in Berlin, Germany For Volkswagen in 2012. The Chief Creative Officer was: Eric Schoeffler and the Creative Directors / Copywriters were: Maged Nassar, Ali Ali. I found it...